Will native advertising still be alive in 2026?
I’ve been running native ads for health offers since last year. Early on it worked fine, but lately CPCs feel higher and testing takes longer. I still like the traffic quality but I’m not sure if native is still worth it in 2026.
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Native can still work, but it’s definitely not as plug-and-play as it used to be. What I’ve noticed is that generic advertorials don’t last long anymore — you need better matching between headline, pre-lander, and offer. Health traffic from native is more “reader mode” than impulse, so warming people up matters a lot. For me, profitability improved once I focused on fewer GEOs and offers instead of spraying traffic everywhere. That was easier after switching networks too. I’ve had solid results with Everad — Try Everad, solid payouts and quick support. Their GEO-focused offers and feedback helped shorten the testing phase.